Last.FM is a site where you can use an AmaroK plugin to upload the titles of all the songs that you listen to, and create a personal ‘profile’. It seems plausible that someone could create a real-world profile of the person’s behav­iour and person­ality based on the music that he or she listens to. Adver­tisers would probably pay loads of cash to avail of that kind of infor­ma­tion, if it could be put to good use. Scary, isn’t it?

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