Google’s Affection For The Beta
Friday, December 30th, 2005GMail, Google’s email application, is a beta product. This means that it is in a testing phase and not stable enough for production. GMail, however, is quite robust, and works as well as any other email service provider. Besides, it’s been quite sometime since its release. So why is it still a beta?
If you look further, you’ll realize that GMail is not Google’s only beta application. Google News, Google Groups, Google Scholar, Google Book Search — the list goes on.
So why so many betas? Maybe the answer lies in the fact that attaching a beta tag to an application is like attaching a standard disclaimer. If it doesn’t work, the company can easily be forgiven. After all, the product is a beta — what right do you have to expect any better?
However — given that Google has a history of introducing novel, minimal, efficient and highly competetive products that turn out to be immediate hits — perhaps the real question is: is Google insecure about its own products? Or is it something else?




